Chaintrier Avocats advises IPSOS on its Omédia’s acquisition from Médiamétrie

Omedia is a leading agency in sub-Saharan West Africa, carrying out a wide range of marketing research, as well as audience measurement and advertising monitoring for print and digital media.

Ipsos is one of the world’s leading market research and opinion survey companies, active in 90 markets and employing nearly 20,000 people. Founded in France in 1975, Ipsos has been listed on Euronext Paris since July 1, 1999.

This investment will enable Ipsos to expand its activities in French-speaking African markets.

The amount of the transaction is confidential.

The Chaintrier team working alongside Ipsos was made up of Thibaud Forbin, and Romain Boyet, partners and Pauline Pontier, lawyer for corporate aspects.

Médiamétrie was advised by Alerion.